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Get the Trend Recipe!
Weekly Trend Tastings
trend recipe Card
A reintroduction trend where you speak directly to the algorithm and clarify who your content is for.
“Dear Algorithm”
What it is:
Hook starter:
"Dear algorithm
please do your thing and connect me with
[your audience]
who love [your niche / interests]"
• Creators introducing their niche
• Brands reconnecting with their audience
• Businesses clarifying who their content is for
who should use this:
Get the Trend Recipe!
Get the Trend Recipe!
Get the Trend Recipe!
Weekly Trend Tastings
trend recipe Card
A relatable trend showing a list of overwhelming notifications or problems, followed by “Me:” escaping into something you love.
“Me:” Escape Trend
What it is:
Hook starter:
30 unread emails
10 missed calls
15 DMs
40 open WhatsApp chats
Me:
[insert your escape]
• Service businesses showing their service as the escape
• Wellness or beauty brands highlighting self-care moments
• Lifestyle creators sharing their go-to reset activity
who should use this:
Get the Trend Recipe!
Get the Trend Recipe!
Get the Trend Recipe!
Weekly Trend Tastings
trend recipe Card
A playful trend where you answer the question “What’s the name of your therapist?” by revealing something you’re obsessed with.
“What’s The Name Of Your Therapist?”
What it is:
• Beauty brands showing their services (brows, lashes, facials)
• Pilates / fitness studios showing workouts as their “therapy”
• Organisers revealing satisfying transformations
• Photographers showing their camera or favourite shoots
• Hairdressers revealing a fresh colour or blow-dry
• Interior designers sharing their latest project
who should use this:
new templates
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click the links below for your canva templates
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instagram updates
WHAT YOU NEED TO KNOW THIS WEEK:
Instagram now supports 1080 x 1440 px (3:4 ratio) -
taller than the previous 1080 x 1350 px (4:5 ratio)
Your scheduled content has moved in the Instagram app:
account > settings > account type & tools > scheduled content
see all →
IG updates
NEW carousel sizing:
02.
scheduled posts:
01.
OPEN IN CANVA →
AI Personal Assistants
Your personal assistants to help you execute your Reach Recipes content faster and better.
Content Pillar Chef
Create scroll-stopping hooks for any topic, offer or idea ~ perfect for when you know what you want to say, but need help making it catchy.
Turn your hook and content idea into an Instagram caption written in your brand voice, complete with a call to action, hashtags, and SEO keywords.
Caption Chef
Hook Chef
Turn your hook and content idea into an Instagram caption written in your brand voice, complete with a call to action, hashtags, and SEO keywords.
The Pantry
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Tools to support your content creation
2026 Content Calendar and Planner
Service Proposal
(Canva Template)
Instagram Grid Planner (Canva Template)
Cookbooks
FROM OUR SHELF TO YOURS
What we're reading
In our ears
Ladies who Launch
So Invested
Podcasts hosted by women in business who inspire us
Marketing ATM
Good Content
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Let’s start cooking!
