Get the Trend Recipe!

Get the Trend Recipe!

Weekly Trend Tastings

trend recipe Card

A reintroduction trend where you speak directly to the algorithm and clarify who your content is for.

“Dear Algorithm”

What it is:

Hook starter:

"Dear algorithm 
please do your thing and connect me with
[your audience]
who love [your niche / interests]"

• Creators introducing their niche
• Brands reconnecting with their audience
• Businesses clarifying who their content is for

who should use this:

Get the Trend Recipe!

Get the Trend Recipe!

Weekly Trend Tastings

trend recipe Card

A relatable trend showing a list of overwhelming notifications or problems, followed by “Me:” escaping into something you love.

“Me:” Escape Trend

What it is:

Hook starter:

30 unread emails
10 missed calls
15 DMs
40 open WhatsApp chats
Me:
[insert your escape]

• Service businesses showing their service as the escape
• Wellness or beauty brands highlighting self-care moments
• Lifestyle creators sharing their go-to reset activity

who should use this:

Get the Trend Recipe!

Get the Trend Recipe!

Weekly Trend Tastings

trend recipe Card

A playful trend where you answer the question “What’s the name of your therapist?” by revealing something you’re obsessed with.

“What’s The Name Of Your Therapist?”

What it is:

• Beauty brands showing their services (brows, lashes, facials)
• Pilates / fitness studios showing workouts as their “therapy”
• Organisers revealing satisfying transformations
• Photographers showing their camera or favourite shoots
• Hairdressers revealing a fresh colour or blow-dry
• Interior designers sharing their latest project

who should use this:

Get the Trend Recipe!

Get the Trend Recipe!

Weekly Trend Tastings

trend recipe Card

A reintroduction trend where you speak directly to the algorithm and clarify who your content is for.

“Dear Algorithm”

What it is:

Hook starter:

"Dear algorithm 
please do your thing and connect me with
[your audience]
who love [your niche / interests]"

• Creators introducing their niche
• Brands reconnecting with their audience
• Businesses clarifying who their content is for

who should use this:

Get the Trend Recipe!

Get the Trend Recipe!

Weekly Trend Tastings

trend recipe Card

A relatable trend showing a list of overwhelming notifications or problems, followed by “Me:” escaping into something you love.

“Me:” Escape Trend

What it is:

Hook starter:

30 unread emails
10 missed calls
15 DMs
40 open WhatsApp chats
Me:
[insert your escape]

• Service businesses showing their service as the escape
• Wellness or beauty brands highlighting self-care moments
• Lifestyle creators sharing their go-to reset activity

who should use this:

Get the Trend Recipe!

Get the Trend Recipe!

Weekly Trend Tastings

trend recipe Card

A playful trend where you answer the question “What’s the name of your therapist?” by revealing something you’re obsessed with.

“What’s The Name Of Your Therapist?”

What it is:

• Beauty brands showing their services (brows, lashes, facials)
• Pilates / fitness studios showing workouts as their “therapy”
• Organisers revealing satisfying transformations
• Photographers showing their camera or favourite shoots
• Hairdressers revealing a fresh colour or blow-dry
• Interior designers sharing their latest project

who should use this:

Get the Trend Recipe!

Get the Trend Recipe!

Weekly Trend Tastings

trend recipe Card

A reintroduction trend where you speak directly to the algorithm and clarify who your content is for.

“Dear Algorithm”

What it is:

Hook starter:

"Dear algorithm 
please do your thing and connect me with
[your audience]
who love [your niche / interests]"

• Creators introducing their niche
• Brands reconnecting with their audience
• Businesses clarifying who their content is for

who should use this:

Get the Trend Recipe!

Get the Trend Recipe!

Weekly Trend Tastings

trend recipe Card

A relatable trend showing a list of overwhelming notifications or problems, followed by “Me:” escaping into something you love.

“Me:” Escape Trend

What it is:

Hook starter:

30 unread emails
10 missed calls
15 DMs
40 open WhatsApp chats
Me:
[insert your escape]

• Service businesses showing their service as the escape
• Wellness or beauty brands highlighting self-care moments
• Lifestyle creators sharing their go-to reset activity

who should use this:

Get the Trend Recipe!

Get the Trend Recipe!

Weekly Trend Tastings

trend recipe Card

A playful trend where you answer the question “What’s the name of your therapist?” by revealing something you’re obsessed with.

“What’s The Name Of Your Therapist?”

What it is:

• Beauty brands showing their services (brows, lashes, facials)
• Pilates / fitness studios showing workouts as their “therapy”
• Organisers revealing satisfying transformations
• Photographers showing their camera or favourite shoots
• Hairdressers revealing a fresh colour or blow-dry
• Interior designers sharing their latest project

who should use this: