Trend Tastings
trend formats to steal this month
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Weekly Trend Tastings
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A trend where you use “my favourite animal is…” on broll of you doing anything related to your industry.
What it is:
Hook starter:
"My favourite animal is me doing everything I said I would"
Use this trending audio here.
Any small business owner!
Perfect for founder led accounts.
who should use this:
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Weekly Trend Tastings
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A trend where you show BTS of you working with the Hook.
"don't post your work, post yourself working"
What it is:
How to Serve:
Film any BTS of you working and use the above hook.
• ANY Service providers showing broll of BTS
•Lash, brow, hair + beauty businesses showing the client experience
• Photographers, creatives + designers showing their process
who should use this:
Get the Trend Recipe!
Get the Trend Recipe!
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Weekly Trend Tastings
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A motivational trend to remind yourself that every client/ customer is supporting your small business and believes in it!
What it is:
• Service businesses highlighting client support
• Ecommerce brands- change the hook to every 'customer' is a reminder
who should use this:
Hook starter:
Every client is a reminder that someone believes in your vision
Use this trending audio here.
Get the Trend Recipe!
Get the Trend Recipe!
Get the Trend Recipe!
Weekly Trend Tastings
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A relatable trend where you joke about your "team"... only to reveal it's actually just you
What it is:
how to serve:
Film a simple mirror selfie or office B-roll and overlay:
"Let me talk to my team."
Then reveal your version of the team.
Literally any small business owner! Service or Product
who should use this:
Get the Trend Recipe!
Get the Trend Recipe!
Get the Trend Recipe!
Weekly Trend Tastings
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A swipeable carousel using "WTF is..." to challenge common industry product or habit.
What it is:
→ WTF is a brow pencil?
→ WTF is box dye?
→ WTF is mascara?
→ WTF is a lash lift?
→ WTF is a 10-step routine?
→ WTF is copying Pinterest?
→ WTF is posting every day?
Industry Examples:
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Get the Trend Recipe!
Get the Trend Recipe!
Weekly Trend Tastings
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A reveal trend where you pretend to wipe the camera lens before cutting to something even better.
What it is:
• Anyone with a satisfying before-and-after
• Businesses that reveal a finished result
who should use this:
how to serve:
Start with an average shot and overlay:
"Wait... let me wipe the camera."
Cover the lens with your hand or an object, cut to your reveal and add:
"Much better!"
Get the Trend Recipe!
Get the Trend Recipe!
Get the Trend Recipe!
Weekly Trend Tastings
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A before and after trend.
“add some colour to my day?”. watch here
What it is:
Hook starter:
"Can you add some colour to my day?"
• Beauty businesses revealing the final look
• Florists, bakers and creatives adding colour through their work
• Home, interiors and design businesses showing a finished transformation
who should use this:
Get the Trend Recipe!
Get the Trend Recipe!
Get the Trend Recipe!
Weekly Trend Tastings
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A relatable trend that pokes fun at the saying "money can't buy happiness" before revealing the service that definitely does.
“Money can't buy happiness…" watch here
What it is:
How to Serve:
Film aesthetic clips of the experience, service or product and overlay:
"Money can't buy happiness..."
Follow it with:
"…but I don't remember being sad after ______."
Any service based business
who should use this:
Get the Trend Recipe!
Get the Trend Recipe!
Get the Trend Recipe!
Weekly Trend Tastings
trend recipe Card
Low effort reel format to transform your service into a 'reel'
“instagram demands reels…” watch here
What it is:
Any service based business that does not usually have video content
who should use this:
How to serve:
Start with yourself looking unimpressed while filming or editing a reel. Overlay:
"POV: You're a [profession] but Instagram prefers reels..."
Then cut to the work your audience actually comes to you for.
