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This week's trends

Trend Recipe

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this week's Trends

what is trending on instagram this week

Get the Trend Recipe!

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Weekly Trend Tastings

trend recipe Card

The first clip is the behind-the-scenes ("cooking"), the second is the finished outcome ("eating").

“Me cooking / Me eating”      watch here

What it is:

Why it works:

• turns your process into entertaining content
• showcases the value behind the final result

• Beauty businesses showing the treatment vs the final reveal
• Service providers with a clear process and result

who should use this:

Get the Trend Recipe!

Get the Trend Recipe!

Get the Trend Recipe!

Weekly Trend Tastings

trend recipe Card

A relatable trend that pokes fun at the saying "money can't buy happiness" before revealing the service that definitely does.

"Drawing reveal" watch here

What it is:

How to Serve:

• Bakers, florists and makers revealing finished creations
• Beauty businesses showing the final look
• Artists, designers and creatives
• Product based businesses outlining their products

who should use this:

Get the Trend Recipe!

Get the Trend Recipe!

Get the Trend Recipe!

Weekly Trend Tastings

trend recipe Card

A satisfying reveal trend where you show the finished result on your phone, then tap it into a glass filled with the products, tools or ingredients used to create it.

“tap to reveal…” watch here

What it is:

Any service based business that does not usually have video content

who should use this:

why it works:

• satisfies curiosity by showing exactly what created the result
• subtly educates without feeling promotional

instagram updates

WHAT YOU NEED TO KNOW THIS WEEK:

Instagram launched a new feature called “instants” inside DMs. It lets you take a quick photo or video and send it instantly to mutual followers, no edits, no filters, viewed once, then it disappears.

(In order of importance)

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IG updates

Instagram Instants

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The top 5 metrics that impact your reach

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