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Weekly Trend Tastings

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A relatable misdirection trend where you say you’re going for a “walk” ~ then reveal the place you actually go to feel better.

“bad day”

What it is:

Hook starter:

Had a bad day…
Maybe I should go for a walk..

• Service businesses positioning their service as the “walk” (the go-to fix for a bad day)
• Beauty & wellness brands showing appointments as self-care (brows, facials, hair)
• Fitness studios framing workouts as the reset people actually choose

who should use this:

Get the Trend Recipe!

Get the Trend Recipe!

Weekly Trend Tastings

trend recipe Card

A confessional-style trend where you share a “red flag” that’s actually a relatable or aspirational behaviour.

“My red flag is…”

What it is:

Hook starter:

my red flag is…
[relatable behaviour]

• Service businesses reframing client behaviour (or their own) in a relatable way
• Beauty / retail brands highlighting buying habits or obsessions
• Personal brands sharing personality-led, relatable truths

who should use this:

Get the Trend Recipe!

Get the Trend Recipe!

Weekly Trend Tastings

trend recipe Card

A playful trend where you answer the question “What’s the name of your therapist?” by revealing something you’re obsessed with.

“What’s The Name Of Your Therapist?”

What it is:

• Beauty brands showing their services (brows, lashes, facials)
• Pilates / fitness studios showing workouts as their “therapy”
• Organisers revealing satisfying transformations
• Photographers showing their camera or favourite shoots
• Hairdressers revealing a fresh colour or blow-dry
• Interior designers sharing their latest project

who should use this: