It's time to start cooking...
Our Method + Tips
Aim for clarity over volume. Choose a realistic number of posts for the month and space them out evenly. Prioritise consistency over posting every day, and leave room for flexibility if ideas change.
Use the calendar to decide what you’re posting and why, before thinking about how it looks.
Batch filming saves time and energy. Record multiple pieces of content in one session, even if they’ll be posted weeks apart. Focus on clear framing, good light, and getting your message across in the first few seconds.
You don’t need perfect takes ~ clarity and presence matter more.
(Remember this!!)
Keep edits simple and repeatable. Use the same fonts, colours, and layouts so your content feels cohesive without extra effort. Trim quickly, add captions where helpful, and avoid over-editing.
If it’s clear and easy to watch, it’s ready.
Post consistently and move on. Once content is scheduled or published, avoid over-monitoring performance. Engagement builds over time through repetition, not single posts. Use keywords in your post description.
Check in on results weekly, not daily, and adjust gently as you go.
