Instagram Updates
what’s happening on Instagram
Updates Board
Recent Instagram updates you should be across.
Title
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Are hashtags Dead?
Hashtags are not an effective hack for reach. instagram even reduced the limit from 30 down to 3-5, which says it all 🌶️
think of them less as a reach tool and more as an SEO signal. 1-2 niche, relevant hashtags can help instagram understand your content and surface it in search ~ but they're completely optional.
If you use them, be intentional. if you skip them, you're not missing a thing 🤍
01.
Our thoughts...
authenticity is the new algorithm 🍽️
Adam Mosseri (aka the head of Instagram) said it best... in a world where AI can replicate anything, the creators who win are the ones who show up consistently and stay real 🍽️ so our advice?
stop trying to make every post perfect. your opinion, your voice, your take ~ that's the thing no one else can copy.
lean into it 🌶️
02.
Capcut vs. Edits
which should you use? 🍽️
Capcut is your go-to for reels ~ auto captions, trending audio, text animations and transitions are all built in and easy to use. if you're editing video, start here.
Instagram's Edits has quietly gotten really good. editing directly in the app can actually give you a reach boost because instagram favours content created on platform. worth using for simple reels where you don't need heavy editing 🌶️
03.
Our advice ~ use Capcut for anything with captions, music or transitions. use the native editor for quick, simple reels. you don't need both open at once 🤍
