3 trends to steal this week
Pick one, make it yours this week. New trends every Thursday.
- Pick your industry below and create it for your business.
- Tap Copy to grab the words for your screen.
- For trends with trending audio, use the audio included.
- For trends with templates, tap Trending audio and pick a Reel that shows Template (top left) to create it easily in Edits. This only works on your phone.
- If your industry example doesn’t work for you, copy and paste the trend into your Reach Recipes Claude Project.
What industry are you in?
Dear Santa, I'm a size ___ btw
Who should use it ~ Anyone whose service makes a good present ~ beauty, hair, studios, stylists, travel, product brands
Why it's working ~ A Christmas list disguised as a joke ~ your service goes where the dress size should, and customers send it straight to their partner.
Trending audio and Edits templates open in Instagram or Edits on your phone.
Every time I try to have my morning coffee as a…
Who should use it ~ Anyone whose day gets interrupted ~ beauty and hair ("can you fit me in at 1pm?"), mums, VAs, planners
Why it's working ~ A reality check everyone has lived ~ you go to pour, and every interruption hits you from off-screen with the words on it.
- Put your hook on screen: "Every time I try to have my morning coffee as a [job]…"
- Stand at the bench and go to pour your coffee
- Get someone off camera to throw a cushion or a ball at you, one throw per interruption
- Put each interruption on screen as it hits ~ 5 is plenty, the more specific the better
- Cut each throw on the beat of the Hollaback Girl drop, or use the template on the audio page (phone only)
Trending audio and Edits templates open in Instagram or Edits on your phone.
Sharing my ___ stats like a Strava post
Who should use it ~ Anyone whose day is a workout ~ salons, mums, planners, trades, VAs, anyone on their feet or on their phone all day
Why it's working ~ Your workday as a Strava flex ~ the specific numbers are the joke, and people tag the colleague with the same stats.
- Prop your phone on the floor pointing up, or film from the ceiling view like the original
- Put your hook on screen: "Sharing my [job] stats like a Strava post"
- Drop onto your back, arms out, like you've just finished a marathon
- Freeze on the last frame and add STRAVA in bold, then 5 or 6 stats in a list
- Use real numbers and keep one stat that's a lie everyone tells ("Lunch break: allegedly")
- No audio needed, or a slow sad song for the drama
Earlier this month
| Trend | Format | Who should use it | Why it's working | Effort | ||
|---|---|---|---|---|---|---|
 |
Peaking10/10 habits to…Week of 2 Nov ~ Reel ~ Easy |
Reel | Anyone with know-how their clients want ~ hair salons, Pilates studios, trainers, florists, coaches, social media managers | 10 quick tips in 1 Reel, so people save it to come back to. | Easy | |
 |
PeakingThe job title (with a missing letter)Week of 2 Nov ~ Reel ~ Easy |
Reel | Anyone with a tool of the trade they can hold up ~ beauty, hair, florists, trades, photographers, cafes | Your title fills the screen, so the right people know in 1 second you're for them. | Easy | |
 |
PeakingLife never handed me lemons…Week of 2 Nov ~ Reel ~ Easy |
Reel | Anyone whose clients like them for their personality ~ cafes, salons, trainers, trades, coaches | A saying everyone knows, flipped into a joke people send to a friend. | Easy |
