You [booked / hired] me for [the obvious result], but what really changed was: [5 to 6 specific things that changed in their life, in your customer's words, e.g. "your Sunday mornings" not "your mindset"]. Each word pops up on screen one by one.

What to expect in my [chair / first appointment / first session, e.g. "brow chair"]. One slide per step from booking to aftercare, each with one reassuring line (e.g. "we talk shape before anything touches your brows"). Last slide: how to book.

[Number] things I assess before I even touch your [what you work on, e.g. "brows"]. Clip of you working, each thing pops up on screen (e.g. "how your brows grow, not how you draw them").

I'm not the [profession] for everyone (& that's okay). One thing you stand for per slide, plus who that's not for (e.g. "If you want quick, I'm probably not your girl").

Nobody is more stressed than a [your customer] who [what she knows or wants] but [the specific thing stopping her, e.g. "still hasn't booked her trial 3 weeks before the wedding"].

If you find yourself [a frustrating moment your customer has, e.g. "with frizzy hair by lunchtime"], make this small shift and thank me later. Then show the one shift.

My [topic], rules for [specific area] as a [who you are + proof, e.g. "stylist who's fixed 500+ box dyes"]. One rule per slide, each with one line on why.

[Topic your customers care about, e.g. "Blonde hair"] don'ts and do's. Talk to camera and point to each one on screen: "Don't [common habit]... do [better habit] instead" (e.g. "Don't use purple shampoo every wash, do use it once a week"). 3 to 4 pairs.

They lied to you. [Industry] myths debunked. One myth per slide (e.g. "Myth: cutting your hair makes it grow faster"), with the truth underneath in one line. Only myths your clients really believe, and check every truth is accurate.

Everything will probably be okay, but I just need to discuss it with my [what your clients call you, e.g. "lash girl"] 48 times first. Selfie clip, text on screen, written as if you are the client.

Things I don't believe in as a [profession]. Talk to camera with the list on screen behind you, and give one line on each (e.g. "one-size-fits-all blonde", "hidden extra fees", "rushing a first appointment"). Pick things about how your industry works, not about clients. 4 to 6 points.

Read this if you want [a specific result your customer wants, e.g. "your blonde to last until your next appointment"] :) A lesson on [one term or idea from your industry, e.g. "toner"]. Slides teach that one idea simply. Last slide is your CTA.

Remember: the [result] you want to show off in December starts with the [care / booking] you give it in November (e.g. "the hair you want in your Christmas photos starts with the trim you book now"). Clip of you working. Caption: how fast December is booking up.

I'm a [profession] and I think we've forgotten what a really good [service, e.g. "blow-dry"] feels like. One slide per sign of a great one (e.g. "it still moves on day 3").

The [number] [products / tools] you need for [result your customer wants, e.g. "a clean home"], no matter [their common excuse, e.g. "how small your space is"]. Show each one on screen with one line on why. Only recommend things you actually use.

This & never [the job your customer hates doing themselves, e.g. "doing my own lashes"] again. Any dreamy clip of what they could be doing instead. The caption explains how you take it off their hands.

BLACK FRIDAY TEASER. Film 3 shots on a plain wall: 1. an empty hand reaches in, 2. a second hand passes over your branded bag, product or gift card, 3. text reveal: "Black Friday is coming" + [your dates] + [what is on]. No offer? Use "Gift cards are coming" or "December bookings open".

[Number] swaps that will drastically improve your [result your customer wants, e.g. "hair between appointments"] (and cost $0). One swap per slide: "Instead of [common habit], try [free alternative]".

OPTION IF YOU'RE NOT DOING A SALE. Why your fave small biz is skipping Black Friday... One reason per slide, said kindly, not as a dig at anyone who discounts (e.g. "my prices are already fair all year", "I'd rather look after my regulars"). Last slide: what you're doing instead (e.g. gift cards, a thank you for regulars, December spots opening first). Doing a sale? Post the Black Friday Reel or Carousel from this week instead.

BLACK FRIDAY SALE. Plain background, big bold text, one line per slide: 1. "Don't swipe. You'll scream." 2. "No really, don't." 3. "You're still swiping??" 4. "OK fine!" + [your Black Friday offer] 5. [where + when, e.g. "Online & in salon, 27 to 30 Nov"] + "Don't say we didn't warn you." No offer? Reveal gift cards or December spots.

BONUS FOR THANKSGIVING (post instead of, or as well as, today's idea). A thank you note to my clients. One thank you per slide, big text on a plain or paper background (e.g. "thank you for trusting me with your [what you work on]", "thank you for following me through every price change and every new space", "thank you for becoming my family"). Use real moments from your business, and end with a simple "Happy Thanksgiving". No selling on this one.

CYBER MONDAY. A toggle switch on screen, your finger taps it, it flicks green, then big bold text: "Cyber Monday: [your offer]". No offer? "December bookings: ON" or "Gift cards: ON".

Your December [industry] advent calendar: [number] days of [small tips, rituals or treats for your customer, e.g. "little things to keep your hair glossy through the silly season"]. One week per slide (Days 1 to 7, 8 to 14...). Last slide: "Save this and tick one off each day."